Symbol Mark

Color Palette

SECO CI's main color is "SECO Passion Red", which represents passion and challenge spirit for a greater future.
We, SECO, developed our own color palette in order to make uniform voice in a variety of communication media.
Use of uniform colors at points of contact with customers would help us integrate and expose SECO brand harmoniously.

• SECO's word mark should always be expressed in SECO Passion Red.
  SECO Passion Red / Pantone 213C

• It is permitted only when there is a specific intention for representing luxuriousness.
  Gold / Pantone 872C

• It is permitted only when there is a specific intention for representing luxuriousness.
  Silver / Pantone 877C

• It is permitted only when there is limitation to color reproduction (for instance, single-tone princting in newspaper)
  Black

Minimal use rule for word mark

It is strictly prohibited to use a word mark with less than 7mm in height because it may deform the color and shape of a word mark.

Clear Space_Rule for Space

A margin area surrounding SECO's word mark must be secured for keeping an optimal level of readability and attention.
It is possible to maintain an optimal level of readability and attention only when securing a sufficient margin area around a word mark from the other visual elements such as typography, photo image and picture image.
A margin area is set as shown below on the basis of the thickness of a word mark type as the reference (X).

Corporate Names

When SECO identifier and the corporate name are combined, they should be located at an optimal place so that they can appear as a single combination.
In case of horizontal combination, the corporate name should be located on the right side of SECO identifier. In case of vertical combination, the corporate name should be located at the bottom of SECO identifier.
It is prohibited to make any arbitrary change.

• SECO Passion Red

  Pantone 213C
  Web - RGB(R227, G28, B121)
  Print - CMYK(M98, Y24)

• SECO Gray

  Pantone Cool Gray 7C
  Web - RGB(R151, G153, B155)
  Print - CMYK(K50)

Affiliate combination (vertical)